Sony firm on U.S. pricing for PlayStation 3
SAN JOSE, California (Reuters) - Sony Corp. (6758.T) has no plans to cut the price of its upcoming PlayStation 3 video game console in the United States, despite a recent cut announced for Japan, the chief of the company's U.S. electronic entertainment division said on Wednesday.
Kaz Hirai, president and chief executive of Sony ComputerEntertainment America, told Reuters the company would stick with its planned price tags of $499 and $599 when the new PlayStation 3 consoles hit retailers' shelves in the United States on November 17.
"We are very comfortable with the pricing we have announced and have gotten tremendous support from retailers for that price point," Hirai said on the sidelines of the Dow Jones VentureWire Consumer Technology Conference. "So it is full steam ahead with the pricing of $499 and $599."
Sony will introduce the PS3 in Japan on November 11 with the North American launch to follow six days later. The two regions are the two biggest markets for consoles in the $30 billion video game market.
Hirai also said the company was sticking with its forecast of supplying two million units of the PS3 by December and another four million by March as planned.
"That is the goal we are working toward to deliver and hopefully exceed those numbers," he said.
But after several delays, the PS3 will have to play catch up to rival Microsoft Corp.'s (Nasdaq:MSFT - news) Xbox 360, which the company introduced last year.
Hirai, however, said he was confident the PS3 would make up lost ground because of features including a Blu-ray high-definition DVD player.
He also said the true test for the PS3, Xbox 360 and Nintendo's (7974.OS) forthcoming Wii would be next year when the consoles are all available at retailers and consumers have a true choice.
The Wii is Nintendo's planned next-generation video game console, which is highly anticipated because of a remote control with motion sensors that can be swung like a sword or used imaginatively in other games.
"If you look back at the history of product launches we were never first," Hirai said at the conference. "The real test comes when any other products are available in abundance so the consumer can walk into any retailer and pick up whatever console they want."
Consumers have a growing number of digital and online entertainment options, ranging from Apple Computer Inc.'s(Nasdaq:AAPL - news) iTunes music store to YouTube Internet video site.
Yet Hirai said he was not so worried digital devices and online entertainment options would necessarily divert consumers from video game consoles such as PS3.
"There have always been other entertainment options," he said. "Certainly YouTube and iPods are other entertainment options we are now competing with."
awsome news crossbar i hope they got got buckets of them by the time it releases here
my PSN name is smokey777
Originally posted julps31
The truth. MGS has aged gracefully. MGS1 = MILF
Nice. I would LOVE for Sony to beat their projected numbers and shock the gaming world. Not to mention make all the Sony haters looking like FOOLS. We will see though......
i like, i like.
Less invasions, more equations!
It's good to hear that they are sticking with the planned 2 million ps3's by December and 4 million by March. Though, even with those numbers, I believe it's not going to be enough units for all the ones who would like to buy the console at this point...I wonder how long will it take to able to buy a ps3 without any kind of pre-order? (or waiting in line before the store opens lol)...
I would love that, but I also very highly ***VERY HIGHLY*** doubt that.
I lost my sig.
as may have stated before, including me, if they get anywhere near that much out in time, then things couldn't have been better. the question that only time could tell is; how close to that target can they get?
I for one expect half that much. let's see.
"With or without religion, you would have good people doing good things and evil people doing evil things. But for good people to do evil things, that takes religion."
- Steven Weinberg
“If Jesus had been killed twenty years ago, Catholic school children would be wearing little electric chairs around their necks instead of crosses.”
- Lenny Bruce
Credit Jonnyram at NeoGAF for this bit of Japanese Mag news that seems to back this up:
This may be the same source used in the IGN story Kabbage posted. Good news if true all around.This week's Japan mag news #1
Thin on the ground this week.
- Sony say they're shipping 100k PS3s for launch after all.
- PS3 Mah Jong Fight Club delayed to 16 Nov (instead of 11/11).
- PS3 Formula One Championship release date set to 21 Dec.
Fantasic. They are so positive.
Currently Playing(BC): Final Fantasy Origins, Final Fantasy Chronicles, Final Fantasy Anthology and Final Fantasy XII.
Currently Playing (PS3)(Singleplayer):
Currently Playing (PS3)(Online): Killzone 2 and LittleBigPlanet.
Good news, now I hope the European launch won't be delayed (again).
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