Every year Toys R Us puts together a "hot list" of holiday toys that seems to highlight what is decidedly not hot. This year, the toy company finally decided that video games are worthy of their list.
For the first time in the history of the list, Toys R Us included a console. That's right, no Playstations, no Gamecubes or NESes or Xboxes ever made their list.
In deciding to pick a console for the list, the company has waded hip-deep into the game wars declaring that the Wii should make the list, but that the PS3 just isn't main stream enough for them.
"The PlayStation 3 is really geared to a savvy gaming enthusiast," said Kathleen Waugh, a spokeswoman for Toys "R" Us, of the decision to add the Wii to the list. "The Wii system appeals to young kids as well as adults."
The spokesperson went on to say that "one of Toys "R" Us' criteria of adding an item to its hot list is knowing it will have sufficient stock of the item for the holiday season, and she said that Toys "R" Us was able to ensure that by "taking a leadership position on the launch of Wii.""
Hmmm, that's interesting. I've always wondered if the Hot LIst is advertising in disguise or the genuine product of market analysis and such. That last comment makes me think more the former.