How will Sony promote AI?

[cliffbo]

its clear to me now that the next gen will be fought, not on graphical differences but on AI. so what can Sony do to promote this aspect of the PS3? magazines have always been a good way of clearly showing the graphical leaps from one console to the next but this time its going to be different.

take a look at the Fight night thread and compare pictures. ok there maybe a slight difference but nothing to shout from the top of the highest building. and Assassins creed we now know is coming to the 360. if the 360 can look that good then i say the 360 is a damn fine machine.

In my opinion Sony needs to push this and push it hard. 'PS3 is living' is the first example of promotion of this feature but its going to be very difficult to sell to the masses.

Okay so which games are going to be AI showcases . Resistance, seems an obvious choice, but its not really the perfect AI demonstration. one game springs to mind however: Afrika. If Sony want to impress with a living, breathing AI environment then this game seems the perfect vehicle to accomplish that. i wouldn't mind betting that the sole purpose of this game is to show off the AI...

well what do you guys think?

[LaLiLuLeLo]

Heavenly sword is another one.

[cliffbo]

Heavenly sword is another one.

i agree but its not going to be that unique in my opinion. i'm thinking 'a living breathing world'. imagine flocks of birds that swoop down for water and occasionally get picked off by hungry crocodiles. bees humming around flowers that grow and die with the seasons. rivers drying up and forcing herds of gazelle to search out greener pastures, and lions that hunt realistically. butterflies, mosquitoes, snakes, rhinos all behaving in a realistic way and adjusting depending on weather, seasons and climate changes.

[Nameless]

The Getaway has a chance of displaying this focus, considering you have a city with NPCs living their daily lives. Also, I'm sure MGS4 will display all the PS3 features in one way or another. Peace

[Nameless]

I think the best way to advertise or communicate the improved AI, animation & physics of PS3 will require word of mouth advertising. It's very difficult to display the variables I mentioned above in a commercial or print ad... Once gamers start talking and it's known that the PS3 provides deeper gameplay and immersion, the feaures will take a life of their own...

[cliffbo]

The Getaway has a chance of displaying this focus, considering you have a city with NPCs living their daily lives. Also, I'm sure MGS4 will display all the PS3 features in one way or another. Peace

the problem is going to be differentiating between set scenes and real AI. other console manufacturers will have plenty of clout when it comes to AI and will be able to fool us with routines that look like AI at work. see what i mean. Sony have given themselves a very difficult advantage to promote.

[cliffbo]

I think the best way to advertise or communicate the improved AI, animation & physics of PS3 will require word of mouth advertising. It's very difficult to display the variables I mentioned above in a commercial or print ad... Once gamers start talking and it's known that the PS3 provides deeper gameplay and immersion, the feaures will take a life of their own...

yes this is the likely route Sony will take. they will want to make sure their online community is strong and well fed with info on AI

its already started in this thread... pay up Sony, i don't believe in free advertising...

[jaxmkii]

I think the best way to advertise or communicate the improved AI, animation & physics of PS3 will require word of mouth advertising. It's very difficult to display the variables I mentioned above in a commercial or print ad... Once gamers start talking and it's known that the PS3 provides deeper gameplay and immersion, the feaures will take a life of their own...

im sure once little timmy goes over his uncles house and plays GTA on ps3 and goes home and tells all his freinds how "all the people act so much more real than Xbox" that is exactly what will happen

oh and he also dint have to change disk everytime he went over a bridge

[cliffbo]

what i'm thinking is that the initial work to create a complete ecosystem and climate routines will be very difficult but once they are created then they can be utilised in other games. imagine if you could just drop a creature into a game and it immediate seeks out the perfect environment. drop in a bird and it flies to a tree and begins building a nest. if you could then buy additional animals on the net and drop them into the game... wow i like that idea. pause the screen, high light the animal and it automatically tells you about that creature...

[LaLiLuLeLo]

Wouldn't they just use hype ads? You know exaggerated comparisons between their console and the others in commercials to overcommunicate the message (you have to over articulate to be perfectly clear). Like sega's 'blast processing' vs. the slow super nintendo, dreamcasts' "it's thinking" pitch, and so on..

The differences aren't profound and may even be perceptual at first but sony will have to make a big deal out of it in order to get the layman to notice it at all.

[cliffbo]

Wouldn't they just use hype ads? You know exaggerated comparisons between their console and the others in commercials to overcommunicate the message (you have to over articulate to be perfectly clear). Like sega's 'blast processing' vs. the slow super nintendo, dreamcasts' "it's thinking" pitch, and so on..

The differences aren't profound and may even be perceptual at first but sony will have to make a big deal out of it in order to get the layman to notice it at all.

i don't think Sony would want to make a straight comparison like that, it would be seen as dirty tactics...

[LaLiLuLeLo]

Um, dude. Have you watched video game commercials? Or have you just seen them?
Video game commercials (thanks to atari and intellivision) were the first to directly compare themselves to a competitor product by name in an ad, saying they're better. It's not a dirty tactic it's marketing.

The commercials could entail someone playing ps3 (lookin all intense and shit, you know how they do on game commercials, lol) and the enemy characters are craaazy interactive and responsive and intelligent, and the other person is playing what may have a passing resemblance to a 360, and the enemies are just standing around scratching their heads, getting hit. They could have a pitch like, 'Other consoles have games, PlayStation has an experience." Don't see how that's a dirty tactic.

[cliffbo]

Um, dude. Have you watched video game commercials? Or have you just seen them?
Video game commercials (thanks to atari and intellivision) were the first to directly compare themselves to a competitor product by name in an ad, saying they're better. It's not a dirty tactic it's marketing.

The commercials could entail someone playing ps3 (lookin all intense and shit, you know how they do on game commercials, lol) and the enemy characters are craaazy interactive and responsive and intelligent, and the other person is playing what may have a passing resemblance to a 360, and the enemies are just standing around scratching their heads, getting hit. They could have a pitch like, 'Other consoles have games, PlayStation has an experience." Don't see how that's a dirty tactic.

point taken... i can see that working. on one screen a player is blowing everyone away easily and then it flicks to another screen of the same scene on PS3. the guys getting blown away pause for thought, look at each other and then run for cover. a voice narrates at this moment: 'this time its not going to be so easy... can you live in our world?'

[masonite]

Um, dude. Have you watched video game commercials? Or have you just seen them?
Video game commercials (thanks to atari and intellivision) were the first to directly compare themselves to a competitor product by name in an ad, saying they're better. It's not a dirty tactic it's marketing.

The commercials could entail someone playing ps3 (lookin all intense and shit, you know how they do on game commercials, lol) and the enemy characters are craaazy interactive and responsive and intelligent, and the other person is playing what may have a passing resemblance to a 360, and the enemies are just standing around scratching their heads, getting hit. They could have a pitch like, 'Other consoles have games, PlayStation has an experience." Don't see how that's a dirty tactic.

its not necessarily a dirty tactic, but it can be seen as a fairly aggressive one - and in some markets that type of marketing can backfire, especially if boasting and looking egotistical is frowned upon (as it sometimes is in australia). A good example would be a 2 pharmaceutical companies' advertisments on australian tv - one caled panadol and one called herron. One company created ads saying how they were better because they were an australian owned company, and the other wasn't. Then the other made ads about how the other company may have ben australian owed, but their products were made in australia, and the other company wasnt. There was a series of ads with one company dissing the other, and in the end they simply had to stop - because it got to the stage where no-one really gave a sh*t. the companes were trying so hard to have a go at each other that they forgot the consumer, and both suffered. it looks more "honourable" and "ethical" in my opinion if the companies don't try to take the piss out of another - it's a kind of cheap shot, because you're not confronting the opponent head on. If you're doing a scientific test that demonstrates the effectiveness of a product, then ok, but subjective comments are just stupid. IF a company is a massive multinanational and it starts picking on smaller local companies, that may also cause the marketing to backfire - it sure would happen here. For example, theres a locally owned company called dick smith foods in australia. owned and made in australia. They directly and aggressively attack multinational companies in their market (without using name) but you can tell who they're talking about. Now if a multinational started attacking them back, it would look bad, as it's seen as "picking on" the smaller company. Now both microsoft and sony are big companies, but if one starts acting a bit bullish (as i believe microsoft have done with their marketing from the outset) it can reflect badly. Nintendo on the other handtend to act quite "small", and this can be an advantage, especially in australia.

my god, didnt think that would be so long.....sorry for the hijacking...

[jaxmkii]

its simple challenge MS to wright a AI program for chess to run on 360
sony dose the same for PS3

let them fight it out...

[makeitlookreal]

That's an idea. I would love to see a special contest where Microsoft and Sony compete against each other in a chess game.

The PS3 versus the 360!

With the Cell processor and Blu-Ray I think the PS3 would have an advantage, but the truth is the systems would only be as good as those who program them.