I cannot understand Nintendo's marketing scheme for the past 2 generations.
I thought with the unveiling of the design of the console, they had changed their ways and actually learned how to market to an American audience. However, with the announcement of the name "Wii," they've proved a failure at marketing once again.
First, the GameCube launched in "indigo" (a nice way to not call the console purple). Any American marketing group who has done any research in the past decade knows that Americans don't like purple that much, and it makes it look like a kids toy. Why didn't NOA intervene and tell the big-wigs at NOJ that this was a bad idea?
The same goes with Wii. We have the PS3, which already has awesome brand recognition and people think it sounds "cool". The Xbox 360 isn't that good of a name, but there's nothing particularly bad about it so there is nothing to complain about.
I, for one, don't mind the name Wii. It's no big deal to me, because I'm buying the system no matter what. I understand what Nintendo is getting at with it, but at the same time I don't understand how Nintendo of America didn't put their foot down and block the name Wii. "Revolution" already had a strong presence in America... even my friends who know nothing about it knew there was a Nintendo system coming out called "Revolution." Revolution actually makes sense. They're hoping for this system to cause a gaming Revolution. While Wii makes a little sense, it still sounds and looks stupid. It is not an English word. Once again, Nintendo is going to lose ignorant American customers because they don't want their friends thinking they're "gay" for liking something that reminds them of penises.