M$ looks for the "short term loss, long term gain" scenario. They don't care if they lose 10Billion, as long as Sony is gone, they can earn all the money they ever want with no competition, Big N will not be a competition if they actually manage to take down Sony.
Originally Posted by kevindenoyette
What you said about the their aim is correct, they're AIM isn't to lose money, but they CAN sustain loss.
Nicely said Ress Cor.
Sony is not messing around this time, this is war for them.
That's the thing... M$ can't last 10 years against Sony. Sony won't lose any money and they WILL walk away the winner once M$ gives up... It's just a matter of time before M$ realizes it's own flaws and change battle tactics, but by then, it may already be too late for them.
On the other hand, SCEI has to resort to bond issuing to raise the cash needed for its fabs... There is no way SCEI can last against MS for 10 years. MS can afford to lose billions and still walk away a winner, SCEI can't...
They've already tried releaseing later then PS2, which obviously did not work. Now they're trying to release before PS3, will it work? Who knows, it's anyone's guess. If it doesn't work, then M$ is out of ideas, except one last gambit: Releasing at the same time and hope that Billy Goats holds the bigger poker hand.
So you see, M$ CAN sustain loss, but loss will be meaning less unless they complete their objective. Ever played games which puts you in the same scenario? I'm sure you have, so I'm sure you get the idea.
Exactly, Sony aren't idoits. They who they're dealing with, and they know what to do. The same applies to M$, so it's more or less on the console's game now.
PS2 was a joke, much like the original PSOne, PS2 was almost an experiment with little competition, now Sony has to deal with Microsoft!
If one console outsells the other like what we've seen this gen, then say "bye-bye" to the loser of the battle. I believe the War won't end if M$ or Sony loses, I'm sure both of them would come back for another round even if they lose this current round. Remember, Sony and M$ doesn't RELY on the console market, unlike Big N. Sony is one of the biggest electronic distributers, and M$ is THE biggest OS producer. So none of the two corporations are a joke.
@Deadmeat: You seem to have forgotten, Sony IS a multi-BILLION dollar company also, not a mere multi-million dollar company. On top of that, they OWN MGM, Columbia Tristar, and some other entertainment related junks.
They can simply sell franchise license if they run low on money. The reason why they're not selling franchise license is to obtain exclusive games for the PS3, such as James Bond (you'd be surprised at the amount of James Bond game fans out there.... It's figure is so huge that it's utterly disturbing :?).
Now, this takes us to another point, games.
People buys the console for the games (usually), not necessarily the specs. Simply because the "Average Joe" doesn't know too much about console specs, but more about the games. With both Xenon and PS3 both being powerful (not equally, just like how XBox was more powerful then PS2, but both of them were powerful console in its own rights), the games featured on the consoles will ultimately decide the console's fate. Generally speaking, the more games, the better; but it's also no good to have loads of crap. So both corporations are currently seeking out to gain exclusive rights to "future Greatest Hits". Or at least developers who has produced a Greatest Hits game before.
It seems like Sony has got a powerful ally this round: Guerrila (Sorry, can't spell their name).
While M$ might also get a powerful ally to boost their Japanese sales: Square Enix.
While nothing is confirmed, sources are pointing towards that Square Enix WILL go multi-platform, which is good for them and also for M$... Not too great for Sony, who previously had all FF7+ series developed on their console.
Judging from the facts, it's hard to say whether M$'s "release first" strategy will work or not. But one thing is for sure, it'll be one intense battle this up coming round...
"Please understand that in cases where the OS itself is acting in an unstable fashion, this software could behave in unpredictable ways. Unfortunately, this happens to be the case at all times with Microsoft OS's." - Japanese PC game disclaimers!