They just completely revolutionized the gaming industry with this move. Expect to see a lot more of this from them and other developers in the future. This enables small studios to skip the harsh contracts and all that involved with getting investors/publishers on board. This enables them to publish their own games directly to us, funded by us. It's an interesting sales model, having someone contribute financially to the development of a project as their way of purchasing it. It requires faith, and would only work this well for developers who have proven themselves in the past, but it's an excellent way for people to get their projects off the ground. It really has the potential to turn the entire industry on it's head.