If you research nintendo and japanese-culture in particular it becomes obvuis that nintendo is a good, clean, ethical company and they run things there way without worrying to much about being on top of the world. In this cold world that often means dealth of a company, slowly but surely...Its not looking good for nintendo from the perspective of being on top or even at the top for long. I think nintendo definatly needs to expand, and have the courage to hire new-talent, also nintendo has make a clever devide between its lines of software. They are having a hard time trying to stay true to younger gamers but also please older gamers. Ive heard alot of people express there thoughts on developing differant product-lines that are targeted for young and old, I agree, it would let them off the hook and developers would flood-in and it would be let them be free....Imagine an alternate zelda-series developed for there alternative software-line (NINTENDO BIG_KIDS) simailer to toys-r-us but maby more profound....and zelda should be anime not loony-toons dam it!!!!