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XboxEvolved
07-20-2005, 04:50 AM
As the launch of the Xbox 360 nears, yet another research firm has publicized its predictions for the life cycle of the next generation of consoles. This time around, the company in question is Strategy Analytics, a multinational consulting firm headquartered in Newton, Massachusetts.


Today, the company released a study titled "Games Consoles for the Digital Home: Assessing the Prospects for PS3, Xbox 360 and Revolution." The company summarized the findings of the study in a heavily circulated press release that contained a few key statistics and some interesting predictions.

According to Strategy Analytics, the Xbox 360 will be the top console in the US and European markets...until 2007, provided Sony exploits its console's online potential and technical muscle. "Microsoft's Xbox 360 will present a serious challenge to Sony's dominance of the games console market," read the report. "But the PlayStation 3 (PS3) will eventually pull ahead if Sony ensures that its online experience matches that of the Xbox 360, and that its Cell processor technology meets its full potential to transform gaming into a near-video quality experience."

Strategy Analytics also offered some projected numbers to back up its assertions. It predicts that both Sony and Microsoft will increase their share of the console market at Nintendo's expense. The report predicts that over the next seven years, around 200 million next-generation consoles will be sold. Of those, 121.8 million (60.9 percent) will be PS3s, 58.8 (29.4 percent) will be Xbox 360s, and just 18 million (9 percent) will be Nintendo Revolutions. "Cumulative retail revenues for all consoles over this period will exceed $47 billion," said the report.

Although it doesn't address the fact both Sony and Microsoft are expected to lose money on every PS3 and Xbox 360 they sell, Strategy Analytics' report does touch on their wider next-gen plans. "Both the PS3 and the Xbox 360 will become cornerstones of each company's digital home strategy," said the company. "Sony will use the PS3 to help establish Blu-ray Disc and the Cell processor as mass market technologies. For Microsoft the Xbox 360 could secure a leading position for the home PC as a broadband digital media server."

"The Xbox 360 represents one of Microsoft's best hopes of controlling the digital home," said David Mercer, principal analyst at Strategy Analytics, in a statement. Mercer also made a rather obvious prediction, saying "The 2005 holiday season will be a make-or-break time not only for the Xbox 360, but also for Microsoft's wider digital home strategy."

Of course my personal opinion is that the price of PS3 will cripple it. The Xbox 360 will get to much headway with 11 million sold by the end of 2006. Sony can't make PS3s fast enough, or sell them fast enough to sell through that many. Also this report stretches on for a while for some reason. 2005-2012? That is at least a year more than a system lives normally anyways.

Carlos
07-20-2005, 07:37 AM
These analysts always state the most stupidest obvious....OF COURSE PS3 will sell....But the next generation is going to be a competition...You never know who will be the winner....but we DO know for sure on one thing: Competition will be boiling hot.

slimscane
07-20-2005, 11:03 PM
and that 360 will win, we know that too =D

Anarchey
07-21-2005, 01:09 AM
I would have read that, but I decided to get a sammich instead.

Rabid
07-21-2005, 01:35 AM
pfft we all need to get to work, so far i've converted 1 person from PS3, if every xbox user converts atleast 1 person, then 360 and ps3 would switch places on that chart lol... and i dont really care how well it sells, as i imagine i'd still be able to play the people who have xbox on Halo 2

XboxEvolved
07-24-2005, 11:04 PM
There is a Nintendo forum I go to and the majority of them are converting to the Xbox 360 due to Perfect Dark Zero and Halo 3. One thing Xbox 360 will do is get all Rare fans old and skeptics to get on board.

BlueGuard
07-25-2005, 12:18 AM
Omg halo 3 is the r0xx0r and Oblivions! OMFG OBLIVIONS DRUELLLLLLLL! I CANT FCKIN WAIT OMFG

Rabid
07-25-2005, 02:06 AM
lol... i'd like to see how the jetpacks work... i think it'll be pretty stupid, but it'll be an easy headshot online, as they try to land :D

XboxEvolved
09-10-2005, 10:23 AM
pfft we all need to get to work, so far i've converted 1 person from PS3, if every xbox user converts atleast 1 person, then 360 and ps3 would switch places on that chart lol... and i dont really care how well it sells, as i imagine i'd still be able to play the people who have xbox on Halo 2

I've probably converted 50 people personally within Kentucky. I don't know about online though. Probably even more.